Facebook has added a new Help Center article on converting profiles to Pages with details about the migration process. Any user with a verified account can use the migration tool. Once migrated, the user still uses the same login and password to access Facebook. Their profile photo will be transferred, and all their friends will be converted into users who Like their Page
All other profile content, including additional photos and wall posts will disappear and all Like connections to other Pages will be severed. Therefore, anyone using the migration tool should consider using Facebook’s Download Your Information tool first to back up their content. It appears that users with less than 100 friends can rename their new Page during the migration process giving them a chance at rebranding, but those with more than 100 friends must use their profile name.Converted Pages don’t appear in the interests section of users who were previously friends with the profile and were migrated, limiting the potential for the tool to be used for bait-and-switch. In some cases, users may receive a message informing them that one of their friendships has been converted to a Like.
Migration will be especially useful for users who initially planned to use their profile to promote a small business, such as an event promotion company or consultancy, but eventually hit Facebook’s 5000 friend limit. It will also allow those promoting a business with a personal profile to begin using third-party Page applications that allow them to set up a Like-gated landing page, run contests, collect email addresses, and recreate functionality from websites.
The tool also allows Facebook to gracefully shift users towards terms of service compliance, as representing a business or other non-human entity with a profile instead of a Page is prohibited.
There is no way to convert a Page to a user profile, so users should be sure they want to migrate before doing so. They won’t be able to write on the walls of friends, see their updates in the news feed, or access their messages once they become a Page. Users won’t be able to register for a new account using any of the email addresses or phone number associated with their old profile. In some cases, the migration can cause a user’s Facebook vanity URL to longer work
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